1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. -Pictures of product (skittles) reminds us what type of product it is. The image tells us that the contents of the product contains original fruits. -The Textiles of the Logo is in big white block letters, contrasting with the background. There is a rainbow coming out of the space between the I and k, with the skittles product at the end of the rainbow. The skittles at the end of the rainbow could connote to the saying "There is always treasure at the end of the rainbow." -The background of the advert consists of a rainbow made by the Skittles sweets and clouds in a blue sky behind it. This emphasises their slogan "Taste the rainbow." -The slogan "Taste the rainbow" is instructing you to