emmysblog

  REPRESENT NHS BLOOD AND TRANSPLANT CAMPAIGN   1) What does BAME stand for? Black, Asian and Minority Ethnic  2) Why is there a need for blood in the BAME community?        There are only 3% of the BAME community giving blood and our blood type is in high demand. 3) What does this advert want people to do once they've seen it (the 'call to action')?     They want people to go and give blood to the people in there community. 4) Why is the advert called 'Represent'? The advert is called "Represent" because it aims to attract the attention of lesser advertised people. They want minorities to represent themselves and help the people that are sick of need it , in there communities.  5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . Nicola Adams ,Ade Adepitan and Chuka Umunna

  1) What year was the advert produced? In 1955 2) How were women represented in most adverts in the 1950s? There were stereotypes of women being housewives and mothers who take care of their home and children. 3) How does the heading message ('OMO makes whites bright') and the typography promote the product? It tries to show that this product is better than the other products being sold. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? Costume- the women is wearing a green dress while hanging clothes.  Makeup- the women in this advert is wearing makeup which suggest that women are supposed to be presented in a certain way. 5) Why is a picture of the product added to the bottom right of the advert? people most likely read from left to right, this makes the readers see all the positive information about the product before actually seeing it. 6) What are the connotations of the cho

  1) What key conventions of TV advertising can you find in the Galaxy advert? That there is a man that comes and saves her and she is showing of the chocolate bar 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. That the chocolate is as soft as silk 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  The advertisement specifically picked the Audrey Hepburn look alike to use in their ad. 4) What is intertextuality? when one media text references another media text  5) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? 6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven).  The bus driver turns