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Audience 1)  The main demographics for an Arctic Monkeys audience may include a predominantly white, middle class and reasonably young group of people. They may also fit into either the "reformers" or "explorers" psychographic, although in the light of more recent global success, means that the band was pushed into a wider range of audience; whom are which to be likely made up of those in the "mainstreamers" psychographic. 2)  Audience pleasures which are offered by the 'I Bet You Look Good On The Dancefloor' music video would include diversion, as the song is upbeat and fast-paced. Another would be personal relationships, as fans who followed the band and listened to their music from the earlier days may feel a personal connection to the band members and lastly personal identity, because some young people could probably relate to the lyrics of the song (which revolves around going out to a club and drinking). Older fans would also enjoy a sense of

  1) What are the key conventions of music video? mise en scene sound effects the style editing techniques 2) What is intertextuality? when one media text references another media text. 3) When did music videos first become a major part of the music industry? when MTV created their channel around the medium and it changed how we received our music. 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? The Buggles “Video Killed the Radio Star”  was the first music video to air on the new cable television channel. 5) How are music videos distributed and watched in the digital age? spotify, amazon music, apple music, youtube and few others.