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  Create a new blogpost called   Industries: Ownership and Control . Read   this article from Recode about Facebook’s acquisition of Instagram   and complete the tasks below: 1) Why did Facebook buy Instagram for $1bn in 2012? purchasing Instagram turned out to be one of the best tech acquisitions of all time,  helping secure Facebook's dominance in social media for years to come .  2) What are the benefits for media companies of vertical integration? V ertical integration gives a business independence from external suppliers 3) What are the benefits for media companies of horizontal integration?  it  can benefit companies and typically takes place when they are competing in the same industry. 4) What is a subsidiary? less important than but related or supplementary to something. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). revenue synergies cost synergies financial synergies . 6) Read this  B

 

    1) Pick three  aspects of  camera movement  in the clip. Identify the type   of camera movement and write about why the director chose to use that camera movement in the scene and what effect it has on the audience.    Track/Dolly-0:13   Eyeline-0:37   Crane-1:15  2) Pick two aspects of editing in the clip and write about what effect it has on the audience. One aspect used was a cut away shot, this type of editing makes the audience feel the tension between the characters build up. Another aspect of editing used was cutting on action, this makes the audience want to pay attention to the screen because it makes you not want to miss a thing during the scene.                                                                                                                                                                                                       3) Finally, revise last week's work on camerawork by picking out  two   shots  or  camera angles  in the clip that communicate me

UPFOLD, Emmy Full Name Blog set up and URL provided Introductory 10 Qs Key Concepts analysis Fruit bowl Denotation & Connotation x2 Mise-en-scene: Stranger Things Blog marking LR Camerawork - Doctor Who Camera movement and editing Demographics and psychographics UPFOLD, Emmy Ab   WWW: This is a mixed picture – you’ve attempted most of the work this term which is really positive but need to make sure we are fully finishing tasks and also being organised in terms of homework. Remember that Media is always open in break and lunch if you want to work in DF07 on catching up or getting ahead with blogwork. EBI: Firstly, set aside some time to put this right – it may well take you a couple of hours. Work needs to be completed and posted – send me an email with the links to the finished work and I’ll update your

Create a new blogpost called ' Demographics and Psychographics'.   1) What information do media companies use to create a demographic profile of their audience? Media producers define and categorise their audience through demographic profiles. 2) Why are media companies and advertisers increasingly using audience profiling and not just demographics? As customers gain greater access to information, their needs and buying behaviours are becoming more complex to interpret . 3) What psychographic groups fit  YOUR  own interests and lifestyle? Explain your decision and remember you may fit into two or three different groups.  1. Personalities · 2.  Lifestyles  · 3.  Interests  · 4. Opinions, attitudes, and beliefs  5. Values.

  1) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW-you start really well and show that you understand connotation.If we can work on exam technique in the higher mark questions then you will make real progress. EBI-read the question and stay focus on it. e.g. Q5 is on camera shots and mise-en-scene so you may need to revise those areas. -annotating the unseen text will help you write more -keep an eye out on your written English 2) Read  the mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 1/1 Q2: 1/1 Q3: 2/12 Q4:1/2 Q5:0/6 Q6:1/8 3) Identify one of your  stronger  questions. Why did you do better on this question? Use the mark scheme to help you with this. 4) Identify one of your  weaker  questions. Why did you score lower on this particular question? Use the mark scheme to help you with this. 5) Finally, write a new, detailed paragraph for  Question 3 - the

1) What is the preferred reading of a media text? how the producer wants the audience to view the media text. 2) What is the oppositional reading of a media text? when the audience rejects the preferred reading, and creates their own meaning for the text. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? 4) Why might young people reject this reading and construct an oppositional reading of the trailer?