Reception theory

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1) What is the preferred reading of a media text? how the producer wants the audience to view the media text.


2) What is the oppositional reading of a media text?when the audience rejects the preferred reading, and creates their own meaning for the text.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

4) Why might young people reject this reading and construct an oppositional reading of the trailer?






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