3 questions

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Create a new blogpost called 'Demographics and Psychographics'.

 
1) What information do media companies use to create a demographic profile of their audience?Media producers define and categorise their audience through demographic profiles.


2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?As customers gain greater access to information, their needs and buying behaviours are becoming more complex to interpret.


3) What psychographic groups fit YOUR own interests and lifestyle? Explain your decision and remember you may fit into two or three different groups. 
1. Personalities ·
2. Lifestyles ·
3. Interests ·
4. Opinions, attitudes, and beliefs 
5. Values.

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