questions

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 Create a new blogpost called Industries: Ownership and Control. Read this article from Recode about Facebook’s acquisition of Instagram and complete the tasks below:


1) Why did Facebook buy Instagram for $1bn in 2012?
purchasing Instagram turned out to be one of the best tech acquisitions of all time, helping secure Facebook's dominance in social media for years to come. 


2) What are the benefits for media companies of vertical integration?
Vertical integration gives a business independence from external suppliers


3) What are the benefits for media companies of horizontal integration?
 it can benefit companies and typically takes place when they are competing in the same industry.


4) What is a subsidiary?
less important than but related or supplementary to something.


5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).
revenue synergies
cost synergies
financial synergies.

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire. This graphic may help you: 
streaming
it will affect British TV
there is a family divide 
the BBC


7) Why did Disney buy Fox - what are the benefits?
 high-quality content and entertainment options to meet growing consumer demand

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