i Daniel Blake

 1) What is independent cinema and how is it different to Hollywood blockbusters?

 a feature film or short film that is produced outside the major film studio system, in addition to being produced and distributed by independent entertainment companies

2) What is I, Daniel Blake about?

I Daniel Blake is a 2016 drama film written by Paul Laverty and directed by Ken Loach

3) Who directed I, Daniel Blake and why is this important?

 Ken Loach. The film stars Dave Johns as Daniel Blake, a middle-aged man who is denied Employment and Support Allowance despite being declared unfit to work by his doctor.


4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

- projected onto the Houses of Parliament ('guerrilla marketing') and in various cities
- Ken Loach and the writer did interviews with newspapers and magazines to promote the key messages of the film
- a video was released using members of the public and politicians that supported the film’s message.
5) What unusual or creative marketing methods were used to get audiences talking about the film?

The film was premiered not in London, but Newcastle (where the film is set) to gain local support.

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?
around £2 million
7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow?

Independent films are very different to Hollywood blockbusters as the directors and producers have more creative input.

8) In your opinion, was I, Daniel Blake a success?

I think yes it was quite successful.