BLACKPINK

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 BLACKPINK - How You Like That: Blog tasks


Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?
Vivid Seats has released data from their BLACKPINK tickets page, and revealed that BLACKPINK attracts young, female audiences.

2) What audience pleasures are offered by the music video for How You Like That?

 Some audience pleasures offered by the How You Like That music video includes the use of the Blumler and Katz Uses and Gratifications theory. This includes diversion (typical music video conventions - performance, effects, fast pace etc), personal relationships (fan interaction through social media plays a huge part in the success of k-pop globally, as fans feel as though they 'know' the members), personal identity (the k-pop fandom often involves copying the look or appearance of band members and seeing their own style reflected on screen) and surveillance (it also helps western audiences gain knowledge of Korean music and culture).

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 
  • 0:41 - the first beat drop and start of the chorus which is one of the most important and captivating aspects of the music video, along with the carefully choreographed dance routine, which appeals to BLACKPINK fans as it is the most memorable part and also includes the title of the song itself.
  • 1:12 - it includes one of Lisa's rap solos, which are very iconic as she is the main rapper of the group and blinks watch out for one of these moments in every music video, again captivating the audience.
  • 2:26 - follows a series of solos from each member of the group revolving around their strengths (e.g Lisa's as rap), there is a sudden beat drop and dance number which fully appeals to BLACKPINK fans, along with the flashing lights, editing and the many different camera angles.

4) How was the How You Like That music video marketed and promoted to the audience?
they where very flash with there cars they dressed up a particular way 

5) Why is K-pop a global phenomenon and what has helped it to become so popular?
K-pop has become a truly global phenomenon thanks to its distinctive blend of addictive melodies, slick choreography and production values, and an endless parade of attractive South Korean performers who spend years in grueling studio systems learning to sing and dance in synchronized perfection.

Industry

1) How were BLACKPINK formed and what records have they broken?
Blackpink has broken numerous online records throughout their career. Their music video for "Ddu-Du Ddu-Du" was the first by a Korean group to surpass one

2) What other successful artists have YG Entertainment created? You may need to Google this.
Sechs Kies.
  • BigBang.
  • AKMU.
  • Winner.
  • Blackpink.
  • Treasure.
  • BabyMonster.

  • 3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?
  • Sean Cole looks at music consumption habits, how albums and singles have changed, and how tech and social media has affected the industry

4) How do BLACKPINK and K-pop show that the media and music industries are now global?
K-pop has become a truly global phenomenon thanks to its distinctive blend of addictive melodies, slick choreography and production values

5) How are UK-based music videos regulated and what types of content require warnings? 
We give some UK music videos age ratings, on a voluntary basis. ... BBFC examines the videos and classifies them with the appropriate age rating



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